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Product Manager (Referral Program)
Remote or relocation support to Philippines.
Remote work is possible, preferred time zones GMT+4 to GMT+8
We’re looking for a Product Manager to join the Growth team at Salmon, with a focus on building and scaling our referral program ("Bring a Friend"). This program is a strategic lever to drive customer acquisition across multiple products and channels. You’ll be responsible for discovering high-intent referral moments in the customer journey and building flows that help users seamlessly invite friends — and convert those leads into real business value.
This is a unique opportunity to own a cross-functional growth product from ideation to execution, challenge the status quo, and deliver measurable impact in a fast-paced fintech environment.
Key Responsibilities
Own the Referral Program: Lead the development, rollout, and continuous improvement of our referral engine, from onboarding flows to tracking infrastructure and conversion pipelines.
Define Roadmaps: Shape the product vision and strategy. Build and maintain a clear roadmap, backlog, and prioritization framework to scale referrals as a performance channel.
Run Experiments: Design and run experiments to test hypotheses quickly and learn fast. Validate ideas with MVPs and iterate based on results.
Be Data-Driven: Identify key metrics, define tracking requirements, and monitor performance through dashboards. Continuously ask “why” and “what’s next?” based on the numbers.
Deliver Autonomously: Solve problems independently and come to the team with solutions, not just questions. Work across tech, design, marketing, and analytics to get things done.
Communicate Creatively: Develop customer-facing communication and referral triggers. Think outside the box to motivate customers to share the product.
Document and Structure: Keep documentation clean and clear. Structure your thinking and describe features in a way that developers and designers love to work with.
What we expect from candidate
2+ years in product management or a related role where you owned a product or feature end-to-end
Excellent analytical thinking — you ask “why” before “how,” and dig into data to find insights
Strong structure and documentation habits — you think in Notion tables, Figma flows, and Jira tickets
Proven track record of iterative delivery — from MVPs to full-scale rollouts
Creativity and growth mindset — you like to test, learn, and always improve
Independence — you can lead without being micromanaged
Bonus: experience with fintech, acquisition funnels, or referral mechanics
What we create
Modern banking services for millions of Filipinos
Cutting-edge solutions based on the best world practices and AI implementation
Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia
An environment that allows you to launch new products in 3-4 months
A basis for expanding into new markets all over the world
What we offer
Passionate international team spanning the globe
Rapid professional growth. Merit (and merit only) rules the day
Reward for performance and long-term success of Salmon
Fast track to grow internationally
New office in Manila, Philippines
Relocation support for eligible candidates
Remote and hybrid options
Medical insurance, health and wellness benefits
Program of events and activities both online and in person
Published on: 6/19/2025

Salmon
Salmon is a next-generation fintech company founded by Pavel Fedorov, George Chesakov, and Raffy Montemayor – visionary leaders with decades of experience in global finance, banking, and technology. Our mission is bold yet simple: to reshape the banking landscape in the Philippines and prove that people deserve better financial services.
We are supported by world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi.
More than 1 million Filipinos already trust Salmon. We give people access to a growing suite of credit and savings products. This isn’t all, and it’s just the beginning – we are continuously expanding our offerings with a clear ambition to become a true financial super app for millions more.